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7 Essential Marketing Tips for Authors

You did it.

You finally finished that book that you’ve been working on and you’re ready to get it out there for the entire world to read.

But advertising your book and getting sales or downloads haven’t gone as well as you’d hoped. And you’re slowly starting to feel as though you wrote this book for your eyes only.

How do I successfully market my book to a large audience? What are some marketing tips and tricks that I can use to push my book and get it noticed by more people?

If you’re asking yourself those kinds of question, wonder no longer, because we’re here to help!

In this article, we’ll tell you about 7 tips that you can use when marketing a book. 

Now then, let’s get started!

1. Create an Eye-Catching Book Cover

Even though we’ve been told not to judge a book by its cover all of our life, most of us still very much do. That’s why it’s wise to invest some money and get a nice, eye-catching cover made for your book.

Keep in mind that your book cover is going to be very small on most digital devices, so it needs to be something that’s legible as an icon. 

2. Start a Blog

The idea of starting a blog may sound a bit cliche, but it actually works, if you keep up with it consistently.

Creating a blog not only gives you an outlet to plug your book, but you also can create a connection with potential readers. Doing so will increase the chances of them actually reading your book, and any other books you may write down the line.

3. Get on Every Ebook Platform

Obviously, it’s a good idea to get your book in front of as many eyeballs as possible, to increase the chances of a sale.

So take the time to get your book on every single Ebook platform you can find. This is going to take a bit of work, and may even cost some money, but will be worth it in the long run.

4. Utilize Email Marketing

Email marketing is still one of the best digital marketing techniques available today. Using something like a blog, or social media, to gather a list of individuals who want to keep up with your latest work is a great way to advertise your book.

5. Get on Social Media

Social media is a huge platform that any author should be utilizing to get their name (and book) in front of thousands of eyeballs. Like a blog, this will give you a chance to develop a connection with your audience and a place to plug your book regularly. 

Also, one viral tweet could lead to your book completely taking off, which is absolutely a possibility. 

6. Do Some Podcasts

Don’t be afraid to reach out to people who have podcasts that are relevant to your book’s niche and ask if they’d be interested in having you on their show.

This can get you, and your book, in front of an audience that would more than likely be interested in reading your work, which is obviously a good thing.

7. Reach out to Book Reviewers

While you’re reaching out to podcast hosts, ask a few book reviewers if they’d be interested in reviewing your book. A positive review from a critic with a large following could go a long way in the success of your book.

Use These Tips to Help with Marketing a Book

Well, there you have it! Those are 7 marketing tips you can utilize when marketing a book. 

Remember, start with your cover first, then figure out a few fun and creative ways to plug your book online.

Looking for more digital marketing tips and tricks? Check out our blog!

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