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7 Benefits of Video in Your Marketing Strategy

Videos are the future of digital marketing and if you’re a brand or a business, you need to start implementing them in your marketing strategy.

Research has shown that 55% of people pay close attention to the content when it comes from a video. Social videos produce up to 1200% more likes and shares than any other type of content.

Still not sure why you need to use videos for your brand? Here are 7 amazing benefits of video marketing for your business as well as tips on how to get started.

1. Users Love Watching Videos

The reason YouTube is so popular is that it offers more versatile content than traditional media. You can find everything about anything, from informative and educational to fun and entertaining videos.

Users love watching videos – so much so, they prefer it as a form of content, which is something you need to take advantage of.

2. Videos Have a Great ROI

Videos are so popular with brands because they have a great ROI (Return On Investment). They’re affordable to make, fun to watch, and can provide tons of value to customers. Most importantly, they’re incredible for boosting conversions.

Not sure how to implement videos into your marketing plan? A video marketing agency can help you set goals and calculate your ROI.

3. Videos Are More Convincing Than Other Content

Face-to-face interaction makes users trust video content more. Even if the video is animated, users will still prefer it to all other types of media.

Nowadays it’s very easy to create engaging videos. All you need is a bit of creativity and editing software. If you want to get it right the first time, hire a video production agency to do the heavy lifting for you.

4. Videos Can Boost Conversion Rates

Videos are the best way to boost conversions fast. Whether you have something to sell or want to collect leads, video production can help you reach your goals.

Include a CTA as well as your website and social media handles in your videos, as well as the comments and the description box. This information stays there forever and will keep bringing conversions.

5. Videos Can Boost Your SEO

Search engines love video content and will rank it higher than other content types. Use video tools to make your videos more engaging and get more views. When search engines detect value in your content, they’ll rank it high and even point out the section users were searching for.

6. Videos Build Trust With Your Customers

If you want to build trust with your audience, make videos a priority in your marketing strategy. People react better to friendly faces, voices, and animations. They feel like they’re connected to you which is why video content is so effective.

7. You’ll Outdo Your Competitors

Want to outdo your competitors? Create a detailed video marketing strategy that’ll wow your target audience. Most businesses are overwhelmed by video so they don’t try. You can be the brand that customers choose over your competition, just with the help of videos. 

These Incredible Benefits of Video Marketing Will Take Your Business to the Next Level

Whether you’re a new brand or an established company looking to boost conversions, these benefits of video marketing will help you grow your business and attract a bigger audience.

Want more digital marketing tips and tricks? Check out the other articles we’ve written on these topics and stay tuned for more of the latest industry news and updates.

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