5 Ways a Good Web Design Agency Can Help to Market Your Law Firm
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Are you looking for ways to get more organic traffic to your law firm’s website? Do you want to embrace the digital marketplace to help your law firm see exponential growth? If so, then you need to hire a web design agency to help you get there.
Web design is an essential part of the process. It’s at the center of your entire marketing plan; it can make or break a client’s allegiance to your brand.
See below for an in-depth guide on the many different ways that a good website design company can help market your law firm to your target clients.
1. Proper SEO Techniques
Everyone knows the importance of Search Engine Optimization (SEO, for short) these days. They understand that a website with strong SEO tactics winds up performing better on Google’s top search results.
That said, most law firms don’t understand how to integrate proper SEO tactics into their site. They focus too much on keyword usage, filling their website pages with the same terms and phrases.
It might surprise you to learn that this can have the opposite effect. If you flood your website with too much of the same keyword, search engines (like Google) will think you’re using black hat SEO tactics (unethical SEO tactics) to juke the stats. As a result, they’ll shove your page down the listings.
By hiring a web design agency, they will help you implement strong SEO tactics on your site, such as:
- Speeding up your website’s loading speed
- Creating a mobile-friendly version of your website
- Simplifying the layout of your site
- Generating high-quality content that users will find valuable
- Implementing highly-searched keywords, yet rarely used
- Creating a strong call to action for your desired clients
If you’re ready for your law firm to take the next step, be sure to invest in our professional web design services. We want to help you create a law firm marketing plan that thrives.
2. Decluttering Your Content
Being the website of a law firm, it’s easy to get long-winded. For example, if you’re writing an article on what to do after a slip-and-fall accident, lawyers tend to lay out all the details of that situation.
However, here’s the truth: your customers don’t want their lawyer to word vomit on them. When they browse your site, they’re looking for answers to two questions:
- How can this law firm help me with my biggest pain point(s)?
- How do I get in touch with them to learn more?
As long as you have enough content to answer those two questions, your website has done its job. Now you just need to seal the deal with their initial consultation.
Even though you’re trying to be thorough, too much content can have the opposite effect of what you intended. For example, if a client opens up your “Auto Accident Services” page and sees a novel of content to read, they’re more likely to hit the back button on their browser than read the page in its entirety.
Key takeaway: a web design agency can help you find a balance with your law firm’s web content that Goldilocks would deem “just right”.
3. Create Your Law Firm’s Online Spider Web
Imagine a spider web for a moment. At the center of that spider web is your site. All of the branches and lines of the web all lead to one location: your website.
Then, spanning out from your site are numerous branches such as your social media pages, guest posts, Google Business profile, online reviews, videos, PPC ads, and so much more.
However, creating these branches won’t breed any success without a strategy behind it. For example, if you make a pay-per-click ad (PPC ad) to target potential clients, what page on your site will you send them to? What is the goal for that ad? How can you render higher conversions?
A good web design agency will gameplan with you. They’ll have you list out all of your law firm’s goals and expectations, then cater the design and content of your website to fill it.
As an example, many of our law firm clients like to use their website as a funnel. Ultimately, they use the site as a way of scheduling free consultations with potential clients; that way, they can create higher conversions on those face-to-face meetings.
4. Improved Aesthetic
Very few people are capable of designing a law firm’s website. It takes industry experience to know what a potential client is looking for in the firm they hire.
A big part of that, fair or not, is the aesthetic of your website. Your site needs to portray signs of trustworthiness, yet excitement. Professional, yet relatable. It isn’t an easy balance to strike.
How can a web design company help you achieve this? By balancing things such as creating a high-quality logo, implementing high-resolution images in your content, and using color psychology to your advantage.
5. Diversifying Your Content
When it comes to content, you never want to put all of your eggs in one basket. Doing so runs the risk of turning certain clients off to your brand.
Some of your clients might prefer to watch quick videos for insight, so only providing long-form articles to answer their questions won’t do any good. They will log off your site and never return.
The trick is to diversify your content; create different outlets for your target clients to receive the information they need. This can also help you make your law firm more personable and relatable. For example, if they see videos of your lawyers helping and speaking with happy clients, they’ll want the same for their case as well.
A strong law firm marketing company can help you create a digital marketing strategy that mixes in many different types of content.
Find the Right Web Design Agency for Your Firm Today
Now that you have seen an in-depth guide on the many ways a good web design agency can help your law firm thrive, use this information wisely.
Take the time to read this article for more information on the difference between domain authority and page authority. To get started, simply call us at 706-350-1063 and we will be happy to assist you further.