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3 Tips For Writing Amazing Content For Your Financial Blog

Do you have a financial blog and would like to get more readers?

It can be challenging to produce content on a consistent basis that is compelling and adds value to readers.

The good news is that you don’t have to be a high-level writer. You just have to polish the skills you already have.

Keep reading to learn how you can write amazing articles that will keep your readers coming back for more.

Know What People Are Looking For With Your Financial Blog

In order to write posts that people find interesting and shareable, you have to know what they’re interested.

You can research by seeing what people are posting on Reddit about financial help. You can also do keyword research to see what questions or problems people are trying to solve online.

Use this keyword research tool, enter a few search terms and you’ll see how many people are searching for particular topics.

You might find that people often compare credit products, trying to find the best rate possible. You could write reviews.

For example, EnjoyCompare looks at the top credit cards from HSBC. You could do something similar.

Write an Outline

Everyone has their own writing style. Some writers like to write what’s on their mind. That’s not a bad way to write, but if an article is jumping around with the thoughts in your head, readers will get lost.

That’s why it’s a good idea to outline your thoughts before you start writing. Let’s say you’re going to write an article on comparing credit cards. Your outline might look like this.


  • What this post is about.

Why is it important to compare credit cards?

  • Interest rates, fees, you could pay more without realizing it.

Credit Card A

  • Interest rates, fees, rewards

Credit Card B

  • Interest rates, fees, rewards


  • Summary of the article with a call to action.

You should have an outline for every post you write. Also, put yourself in the reader’s shoes. Ask yourself if the information is helpful and why they would read it.

Write a Great Headline

One of the most common blogging mistakes is losing your audience by writing a bad headline.

Headlines have been proven to change how people think because a headline is often the first impression they have of your blog.

Here’s how you can create headlines that create interest.

The first thing to do is to keep your headline short. If it’s more than 62 characters, it may not get seen by search engines.

You want to be specific in your headline and incorporate numbers. For example, “7 Tips to Clean Up Your Credit” and “Why 50% of Millennials Are Still Renting” generate curiosity.

That will cause more clickthroughs than a headline like “Credit Clean Up Tips.”

Drive Traffic to Your Financial Blog

The biggest challenge for many bloggers is getting traffic to their blog.

You can get ahead of the crowd by planning ahead, starting with a great headline, and create content that people will share.

If you’d like to learn more about running a blog, keep reading articles from We help bloggers and marketers discover the top tips for writing and digital marketing.

Check out this blog post for tips to promote your financial blog.

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