How to Write Great Blog Posts on Your Therapy Website
Do you want a way to improve your website and make it more interesting to visitors? Are looking for ways to engage with people on a whole new level?
Instead of printing out more flyers and buying more ads, why not focus on writing content of your own to share with people?
Content writing and marketing can help business and professionals from all backgrounds, and that includes therapists. Blog content on your therapy website can improve your overall site traffic, and can even attract new patients.
If you want to know how blogging can help improve your therapy website, read on to learn more.
Blogging For Your Therapy Website
There’s proof that content writing can do wonders for marketing and bringing in new business, but some therapists may not know where to start.
You can blog about almost any topic of your choosing, including something as dense and important as therapy.
Do you want to create great blogs for your therapy website? If you follow this advice, you’ll see your web traffic and amount of new patients increase.
Think About Your Favorites
As a professional therapist, it’s safe to assume that you spend time learning about the latest news in your industry. You may have a favorite therapy website of your own that you frequent.
If you want to write great blog content for your website, think about what kinds of content you already enjoy reading.
As a therapist, you know what issues are going to matter the most to your clients. Use your own personal expertise to think about what content you think will resonate the most with readers.
Scan your favorite websites and think about what kinds of headlines and topics interest you the most. From there, you can start thinking of content to post on your own website’s blog.
Know Your Audience
If you want to keep your audience engaged, you need to understand what your audience wants.
As a therapist, you could probably speak about a variety of topics related to practice. Feel free to discuss whatever you like, but in general, it’s a good blogging practice to focus on writing content for a niche.
Think about the kinds of clients you normally see and write content that would appeal to them the most.
If your practice is full of marriage counselors, be sure to write plenty of posts about how to communicate with your spouse and how to properly resolve conflicts.
If you primarily focus on family therapy, fill your blogs with parenting tips and fun things to do together as a family.
As long as you know your audience and keep the focus on them, you’ll have plenty of loyal blog followers.
Go Beyond Written Posts
Blogs aren’t just for traditionally written posts. If you want to draw people to your therapy website blog, take time to explore other ways to create content for them to share.
Video content is more popular than ever right now, and you can easily create some to entertain your website visitors.
Record yourself giving a talk on a therapy topic that interests you. Gather a few of your professional friends for an informal roundtable discussion and record the results.
Pictures and other visual elements can enhance your posts, and in some cases can be entire pieces of content themselves.
Infographics are still popular ways to share information. Use a site like Piktochart to create interest infographics on topics that interest your readers.
If you go down the infographic route, be sure to but your logo and short link to your website. That way when it gets shared on social media, people will know who created it.
Consider Your Day To Day
We know that doctor-patient confidentiality is important for therapists. You should never write specifically about patients or use their names, but you can draw on your daily experiences for blog content.
If you had an interesting conversation with a patient about their insecurities at work, you can draw experience from that to write a post about building self-esteem and maintain it in the workplace.
Did you recently talk to someone that’s going through a bad divorce? Write a post about dealing with the ending of marriage and how to best care for yourself emotionally.
Have you talked to someone dealing with a lot of stress at home? That conversation can turn into a post about using stress journals to manage their feelings.
Every day you’ll find new material for a blog post. You just have to think about the best way to use your experiences.
Consider The Times
Content that can be read and relevant at any time of year is great, but you shouldn’t forget about the power of time and season-specific posts.
If it’s winter where you are, consider doing a post on what seasonal affective disorder is and how people can overcome symptoms.
If you’re writing posts during the holidays, write a post on how to handle the holiday blues and the best ways to deal with stress.
These posts may be time specific, but they’ll be popular search topics around those times.
Keep Presentation In Mind
Your website is going to be the first impression a lot of people have about you, that’s why it’s important to make sure that your therapy website and accompanying blog look professional.
Make sure your pictures are the right size and resolution. Posting blurry pictures or low-quality visuals won’t reflect well on the blog.
It’s also important to proofread your posts before you post them. Nothing makes someone look more unprofessional than content with a lot of spelling and grammar errors.
Also, keep formatting and the presentation of your posts in mind. Make sure text is properly aligned and that all of your links are working.
Now that you know how to write blogs for your therapy website, you may be interested in learning about other ways digital marketing can help your practice.
Check out our blog post about remarketing and retargeting so you can make sure your PPC ads are working.
And remember, our blog has content about nearly any topic you can think of. Explore it to find posts that matter to you!