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Top 7 SEO Strategies for Publishing Companies

Are you a publishing company that can’t seem to bring in new clients? That may be because nobody knows you yet. Think about your website.

Are you posting regular content? Are you using links on your website? Do you have a social media account?

If your answer to any of these things is no, then you may want to rethink your marketing strategy a little bit. If you’re good at running your company but not too experienced with SEO, let us be your consultants. 

Keep reading for a complete guide of SEO strategies that will work for publishing companies of all kinds. 

1. Figuring Out Your Keywords

The first part of your search engine optimization strategy is going to be to research keywords. If you’re not familiar with them, they are the string of words that users type in to search for services like yours. 

As you probably suspect there are a lot of publishing companies out there so competition for certain keywords is stronger than others. You can use programs such as Google Keyword Planner to test out different ones. 

2. Have Interesting Content 

Making and sharing quality content shows your audience that you are experienced in the publishing field. You should be posting things that engage the visitors on your site, gives your readers important information, and convinces visitors to become customers. 

It’s not enough to post good content though, you need to be consistent with it. If a visitor were to see that the last time you posted something was 6 months ago, they may get the impression that you are no longer in business. 

3. You’ll Need a Social Media 

Just about every company out there has a social media. You should be no exception. Posting on Social media is a way to make your company feel more human to your potential clients. 

It also shows clients that you have an active online presence so they will know you’re open for business. Different social media works differently for every company. You’ll need to do a little research to find out which one is best for publishing companies.  

4. Link to Other Pages 

Internal linking is vital for your site. You should be linking older pages to newer ones and newer ones to older ones. It helps search engines index your site so they can rank your company appropriately. 

5. Keep Track of Your Progress 

It can take a few weeks for you to start seeing SEO progress once you begin a new marketing campaign. After these few weeks are up you should start seeing a steady incline of web traffic. 

If you don’t then you know that your campaign isn’t working. By tracking your progress you’ll be able to spot the problem and fix it though. 

Important SEO Tips for Publishing Companies

Every company needs to have a well thought out SEO strategy. This doesn’t end with publishing companies. If you follow the steps here, you should have no problem climbing the ranks.  

Need more business advice for your publishing company? We’ve got you covered. Visit our blog for everything you need to know. 

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