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Originally Posted On: https://network.aia.org/blogs/miles-wiseman/2019/12/15/rebranding-your-real-estate-company

As a real estate company, it is crucial to adapt to changing technology. It allows your company to become better established among the agents and brokers. However, the consideration of rebranding could be tricky. It might lead to the diffusion of your company’s identity along with alienating the existing clients. Make sure your central values, services, and goals are well-defined throughout the process of rebranding. Corporate rebranding occurs to keep the brand up-to-date, relevant, and accessible to potential clients. During the process of rebranding, elements such as logos, fonts, color schemes, images, documents (templates, emails, presentation material), and physical items such as business cards are affected.

Why is rebranding important?

Considering the real estate company, the agents might want to shifts towards a commercial real estate or vacation home estate. Through the consideration of rebranding, the organization becomes capable of inspiring the existing clients along with getting connected to the potential ones. The company can address the solution they are providing to the clients along with updating their work’s dynamic. It assists in reflecting on the company’s progress, position, and timeline over the years. It also helps in entering the new marketplace along with the leadership structure. Rebranding assists in grabbing the attention of the audience. It can also be used to introduce a new service through attractive images, website re-designing, and new logo. It also helps in providing maximum visibility in the competitive market.

What are the stages involved in the rebranding

Although the process of corporate rebranding differs depending on the exact needs of both the company and the rebrand itself, the process of the rebrand normally includes the following steps:

• Planning and preparation: It is based on reconsidering the aim of your brand. It is based on finding new ways to communicate with your audience.
• Connection: Connect with the stakeholders, partners, employees, and clients and aware of them regarding the process of rebranding.
• External Implementation: Apply the rebranding on the external elements of your brand that includes the digital items.
• Internal Implementation: The internal implementation is based on the documentation updates, templates, and emails.
• Launch: Communicate the launch through promotion techniques that include blogs, launch events, and social media marketing.

What should be considered for the rebranding process?

To emerge among your competitor in the real estate business, here are some of the considerable things:

• Reevaluate your mission statement. Your mission statement defines your brand’s aim into words. Make sure your business statement is based on your original aim along with focusing on the needs of your audience.
• Focus on your brand graphics. Graphics are the first thing that attracts the audience. The color scheme and logo should also involve your potential customer along with defining your aims.
• Through researching about your competitor, you can find out their strengths, you can incorporate their techniques and simply grow your existing brand.
• Try to understand your potential and ideal audience while considering the idea of rebranding.
• Update your website. Consider adding blogs to the existing website. It helps in showcasing your expertise as a real estate brand.
• Take advantage of social media as well. Be active in social media. In this way, you can increase your visibility in a particular geographical region.