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How to Develop a Unique Brand Strategy

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There are over 32 million small businesses in the U.S, which shows that brands must find unique ways to stand out on shelves.

Developing a brand strategy is essential for showing customers your purpose and how you can solve their pain points. But, when you’re starting out, it can feel overwhelming figuring out how to do this. Maybe that’s why you’re here; you’re struggling to create a strong brand identity and are searching for inspiration.

Hit the nail on the head? Luckily, we’ve got the expertise to help you. Here’s how to develop a brand strategy that’s perfect for your business.

Outline Your Business Goals

Before starting your brand development strategy, you must outline your business’s goals. Write a plan that details your short- and long-term goals, whether it’s driving sales by a specific number or opening a brick-and-mortar store. When you’ve finished the document, it’s wise to regularly refer back to it, so that you stay focused and make adjustments if things don’t go to plan.

Also, if you haven’t already, figure out your business’s purpose. Sure, you’ve developed an incredible product, but why have you created it? How do you want to change the world with your business? Once you’ve got a clear idea, it’s easier to market your product and show customers why you’re worth their time and money.

Create a Memorable Name and Logo

While you’re developing a brand, you must have a memorable name, logo, and tagline to stand out from others in your industry. Note, that you want a name that instantly reflects your brand’s personality and aligns with your sector.

You should also hire a graphic designer to help you create an effective logo because that’s the first impression customers get of your business. It’s essential that it has a unique shape and has your brand’s colors. And, if it’s relevant, spend time choosing an eye-catching typeface and only use this across your marketing material.

Form Your Brand’s Voice

An important aspect of brand identity is your voice or your business’s personality.

This is the tone of voice that displays your brand’s characteristics so that you can tailor it toward your ideal customer. For instance, if you’re in the healthcare sector, you’ll have a professional tone to show that you’re reliable and aren’t a risky investment. If you’re struggling, reach out to a reputable marketer like Andrew Roche to guide you through the process.

Identify Your Target Audience

Once you have a clear idea of your brand, define your target audience.

Figure out their age, gender, and location, so that you can tailor your marketing efforts toward them. But, remember that specificity is key. Instead, instead of simply targeting “college kids”, narrow it down to “college kids who live in the Northwest and want to work in the healthcare sector”.

Research Your Competitors

One of the best brand strategy ideas is researching competitors in your industry. You evaluate their products and figure out how they market their business, especially if you have a similar target audience. As a good rule of thumb, you should analyze two to four competitors and make notes that could influence your brand strategy.

Develop a Mobile-Friendly Website

Another underrated aspect of branding is your website. Make sure that your website is clean and mobile-friendly to increase the chances of landing a sale. You should also tie in your brand’s visual identity, such as displaying the logo on your site and introducing your colors.

Create a Robust Content Marketing Strategy

You should also prioritize developing a robust content marketing strategy. This is an excellent tool for brand awareness as it shows that you’re credible and an expert in your sector. Because of this, regularly upload informative posts onto your blog and promote them on your social media pages to attract readers.

Note, if you’re lacking inspiration for topics, browse forums like Reddit or Quora and use the questions as the title for your next blog post.

Unify Your Social Media Accounts

Aside from your website, you should spend time unifying your social media accounts. This means that you’ll use the same profile picture and use your brand’s voice for captions or replying to your followers. The beauty of this is it gives you the opportunity to show how your brand is distinctive while encouraging prospective customers to engage with you.

Regularly Monitor Your Brand

Like with every aspect of your business, you should regularly monitor your brand to determine whether you’re maintaining its identity. You should use Google Analytics or even send out surveys to your email subscribers to ask about how effective your brand strategy is. Although this requires extra effort, it will help you create a brand that’s credible and instantly recognizable.

Get Involved With Your Local Community

Engaging and building trust with your local community will do wonders for your brand. This is because people want to support independent businesses and often choose them over corporations. Because of this, consider creating a loyalty program to reward repeat customers while raising brand awareness.

You should also sponsor your city’s sports team or donate to a charity to show that you care about your community.

Develop an Effective Brand Strategy Today

Hopefully, you’ll now develop a great brand strategy.

There are many ways to do this, such as understanding your business’s goals and figuring out how to address your target audience. Businesses should also work on creating an unforgettable visual identity and create an effective content marketing strategy to show that they’re credible. Good luck with your venture! Found this article useful? Awe

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