How Ron Swanson’s Pyramid of Greatness Applies to Website Building
We’d like to thank the Ron Swanson’s Pyramid of Greatness for the inspiration behind this amazing blog post: https://www.youtube.com/watch?v=HAQ4yNgXelk
1. Teamwork (Client, Designer, & Developer)
Work Together as if your life depended on it… IT DOES!
It takes a team to build a website and it doesn’t happen overnight. Designers rely on feedback from both the client and the developers. Without client feedback, the designers won’t know what style of website to build, a client’s personal preferences, or if they are moving in the right direction. With developer feedback, a designer and client wouldn’t know what is possible from a technical perspective.
2. Intensity (Client Participation)
Give 100%. 110% is impossible. Only idiots recommend that.
Without client participation, there can be no website. A client knows their business better than anybody else, both developers and designers rely on the client to give input, feedback, and content that is applicable to their business. A client knows their target market, what services they offer, and what differentiates them from the competition. All of this is relevant when creating the best website to attract new customers.
Keep in mind that if the client isn’t giving 100%, both the developers and designers can’t give it 100%. Timelines are dependent on equal participation throughout the process.
3. Friends (SEO Keywords)
One to three is sufficient.
When it comes to developing content for your new website, simple is best. Think through the keywords you’d like your content to target and try to stick to one to three major keyword(s) or keyword variations. This will prevent you from content stuffing a page and having any negative impact on your SEO ranking. It will also help you focus your content and improving your writing quality.
4. Discipline (Blogging)
The Ability to repeat a boring thing over and over again.
When it comes to blogging, we get it. It can be boring and difficult. But it doesn’t have to be. Set a schedule, think through your topics, and make them short and sweet. Try to think of short easy subjects that you can post on that are relevant to your industry or use your website keywords. The biggest key to blogging is online reach, how can you get people to read your blog.
Once you have an article written, post it on Facebook, LinkedIn, Twitter, and other social media outlets, send it out via email and newsletters, and use content syndication to build backlinks to your blogs to grow your organic ranking for your blog keywords.
5. Security (Website Security)
Secure the land.
Secure the land.
You’ve built and launched your website, now what? Secure it. With tools such as encryption, firewalls, two-factor authentication, Cloudflare and more, you can lock down your website so that hackers don’t stand a chance getting in tarnishing your reputation by putting malware on your website or changing the content for nefarious reasons. Security should be your priority, don’t put it on the back burner.