How Custom T-Shirts Can Increase Your Brand Awareness
You’ve heard of wearing your heart on your sleeve, but what about your brand?
If you’re looking for an inexpensive, effective way to promote your business, gain new followers and share your message with the world, custom business shirts are the way to go.
Not only are these some of the most cost-effective promotional items you can find, but they’re also eye-catching and memorable. Custom-designed to match your color scheme and vision, these are a go-to resource for any trade show, giveaway or networking event.
Today, we’re diving into how a custom t-shirt can drive traffic and awareness to your brand. Ready to learn more? Let’s go!
1. They’re an Instant Ice Breaker
The sales conversion process often happens with a simple conversation. If you can pique the interest of a prospective buyer, you’re one step closer to convincing them to give your brand a try.
This is where custom t-shirts can make a world of difference.
Consumers are drawn to bold colors and interesting designs. Draw them in with a custom t-shirt! Then, when they ask more about it, you can discuss what makes your brand unique and why they should consider patronizing your business.
This is especially the case if you’re at a busy marketing event, such as a conference. Future clients and partners alike are walking all around the arena, over-stimulated by the massive crowds. Imagine if they noticed your shirt among the sea of competitors.
A simple, “Hey! I love your shirt! Where did you get it?” can spark a dialogue that leads to a long-term partnership.
2. They’re Long-Lasting Forms of Outreach
Think about some of the other forms of marketing and advertising that you’ve invested in as a business leader. How long did those messages stick in the minds of your viewers?
Most television commercials last around 30 seconds. Readers will spend about two seconds looking at a print ad in a magazine or newspaper. Even online video ads get skipped after five seconds.
A t-shirt, on the other hand, is a longer-lasting form of outreach.
Not only do you wear it all day, but you can wear it again and again for years. This gives you an unforeseen number of opportunities to increase brand awareness in different environments. What would you rather invest in? A quick television spot that viewers forget the second the screen changes, or a piece of high-quality apparel that they’ll remember even when you walk away?
3. They’re Evergreen
It’s no secret that advertising fads come and go. What’s hot one minute could be rendered obsolete the next. Rather than chase the crowd, why not go a more classic route?
T-shirts will never go out of style.
They’re as practical and attractive now as they were in the late 19th century, when labor workers would cut their jumpsuits in half to stay cool in the hot summer months. Now, they’re a blank canvas, ready for you to create a message that’s all your own.
Once you nail your design, you can wear the branded t-shirt for years without fear of looking dated. In fact, these increase in style and “cool factor” as they get older. Think of all the vintage tees now selling for upwards of hundreds of dollars, promoting bands, celebrities, and brands from days gone by!
In the marketing world, this is known as “evergreen content.”
In short, evergreen marketing is a type of outreach that eschews trends and instead, provides information that will be as relevant in five, 10 or 15 years as it is today. Investing in custom business shirts can help cement your brand for years down the road.
4. They Promote Word-of-Mouth Marketing
Research shows that 92% of people trust recommendations from friends and family members more than any other form of advertising.
In other words, you could spend your entire marketing budget on pricey digital and print media ads. Yet, your target audience is still listening more to what their peers are saying.
Business t-shirts contribute to the power of word-of-mouth marketing. When someone wears a shirt with your brand on it, they’re able to have an in-person conversation with someone about why they’re wearing it. Along the way, they can describe what your company does, recommend your product, and explain why they should learn more about it.
This kind of natural conversation builds trust around your brand. It doesn’t feel as gimmicky or flashy as most other kinds of promotions do. Statistics reveal that 62% of customers are loyal to brands they trust, so why not cash in on this opportunity?
5. They Won’t Blow Your Budget
Especially if you’re at the helm of a small business, you know that every marketing dollar is precious. Why, then, would you spend it on a flash-in-the-pan outreach tactic that might not provide your intended result?
Custom-printed t-shirts can save you a ton of money, especially if you buy them in bulk. Whether you place an order of wholesale blank t-shirts or create a custom design for yours, you’ll pay more as your quantity increases. This frees up space in your budget to invest in as many as possible.
Buy enough for your in-house team to wear at company events, and also stock up on plenty of shirts to give away at promotions. This means more eyes on your design and more money back in your pocket.
6. They’re Universal
A custom business shirt doesn’t have to follow the classic adult-sized short-sleeved design. Rather, you can now create custom shirts in the following sizes and styles:
- Baby and youth sizes
- Women’s racerback tank tops
- Unisex tank tops
- Raglan 3/4-sleeve tops
There’s a look and fit that’s perfect for everyone in your family, as well as everyone in your office. Offering a variety of options increases the likelihood that recipients will actually wear them as intended.
7. They Create a Cohesive Brand Image
Imagine hosting or attending a large networking event, where your teams are dispersed among hundreds or even thousands of employees from other offices. Everyone is wearing something different and unless you squint to read their name tag, you can’t tell who’s with who.
How would your employees find each other? What kind of forward-facing brand image are you projecting?
Custom business shirts aren’t just great for client promotions. They also help turn your workforce into a professional, cohesive unit. This improves and simplifies your brand image, helping passersby associate your team members in seconds.
8. Their Designs are Bold and Top-Quality
You wouldn’t be satisfied with a print advertisement with streaked, faded colors and a message that was difficult to read. You should hold your custom t-shirts to the same standard of quality.
Thankfully, when you order from us, you can rest assured that you’re getting a top-notch design. The same premium, in-house printing services that you’ve relied on to create your custom tote bags are also in charge of transforming your blank t-shirt into a powerful expression of your brand.
Whether your artwork is single-colored or multi-colored, you’re in great hands. We’re able to meet even the most stringent design requirements, adding elements such as:
- Your company’s name
- Your logo
- Your slogan
- Details about a special event
- Personnel identification information
Our printing team is well-versed in the latest printing machinery and industry technologies. We’ll work with you to create a personalized design that exceeds your expectations. This helps your shirt stand out among all the others!
9. They Promote Off-the-Clock Advertising
You might shut down the office on Friday at 5:00, but what if you encountered a potential customer while at the farmer’s market on Saturday morning? While no one expects your workforce to don their promotional gear every day, a t-shirt is a quick and easy way to promote your brand long after you clock out for the week.
This expands your opportunities for engagement and helps you make connections in the most unlikely of places.
10. They’re Quick to Order
You were just invited to a trade show, where you’ll rub elbows with thousands of prospective clients and partners. It’s a fantastic opportunity, but there’s just one problem. The show is next week.
Now, you need a thousand promotional items in a matter of days, and you need them to be impressive.
In most cases, the only kind of gear you could get with such a short turnaround time would be tiny, throw-away trinkets that won’t last longer than a few seconds in someone’s bag. Would you expect a great-quality custom-printed t-shirt to arrive so soon?
When you order from us, you have instant access to the fastest shipping on the market. Whether you need a single shirt or a bevy of them, we’re ready to go when you are.
Design Your Custom Business Shirts Today
Now that you’ve seen the many ways that custom business shirts can improve and enhance your brand awareness efforts, are you ready to create a design of your own?
If so, we’d love to help.
Feel free to contact us toll-free at 888-596-4449 (available Monday to Friday, 10 am – 4 pm) or email us at [email protected].