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How Can I Create the Best Sales Funnel That Actually Generates Leads?

About 65% of businesses are struggling to generate website traffic and leads. Meanwhile, about 80% of new leads never become sales. About 96% of the people who visit your website aren’t ready to shop, either.

Without a digital marketing funnel, you could struggle to generate leads and sales this year. Here are seven tips that could help. With these tips, you can create the best sales funnel with your customers in mind.

Generating more leads and sales can improve your ROI. You can get a step ahead of the competition and set your business up for success.

Don’t let your competitors take the lead this year. Instead, discover how to improve your digital sales funnel with these tips today!

1. Understand the Funnel

Before you start developing the best sales funnel, it helps to understand what you’re trying to accomplish. You’ll need to consider your digital marketing funnel at four different touchpoints. 

Prospects move through four stages before converting into a sale:

  • Awareness
  • Interest
  • Decision
  • Action

First, consumers need to become aware of your product or service. They might become aware through a referral, social media, or a Google search. Perhaps they came across one of your blog posts or a digital ad.

Once they learn more about who you are, they might develop an interest. 

Publishing killer content on your blog can help you inform and educate prospects. At the same time, you can avoid overtly selling. Otherwise, pushy sales language could scare off a potential lead. 

Instead, you can use killer content to demonstrate your experience and expertise. Consumers might have an easier time trusting you as a result.

Once the consumer is ready to make a purchase, they might start comparing their options. You’ll need to make the best offer before they make their decision. Your content (sales pages, webinars, etc.) could compel the prospect into choosing your brand. 

The prospect will then reach the final stage: action. They’ll become a paying customer by buying your product or service. Once they complete their purchase, you’ll need to retain that customer.

2. Research Your Audience

Now that you know more about the digital sales funnel, start researching your customers.  Otherwise, your digital sales funnel won’t appeal to your target audience.

In fact, over 80% of customers say treating them like a person (not a number) is key to winning their business. About 74% of consumers are frustrated when website content doesn’t appeal to their interests.

Another 52% will switch brands if a company doesn’t personalize its communications.

Researching your target audience will help you personalize your marketing messages. Personalization will help you connect with your audience. You can appeal to them on an emotional level to draw them to your business.

In fact, 80% of consumers are more likely to make a purchase if brands personalize experiences. Personalization could boost your ROI on marketing spend eight-fold, too.

Even personalized emails generate six times higher transaction rates.

Before you can personalize your messages, you need to research your target audience. Determine who they are based on demographic and psychographic research. 

You can start by looking at your Google Analytics data. Consider their:

  • Location
  • Age
  • Gender
  • Household income
  • Marital status
  • Buying behaviors
  • Search behaviors
  • Social media use
  • Language
  • Education
  • Pain points
  • Interests
  • Hobbies

You might need to segment your larger target audience into smaller personas. Then, you can create a distinct digital marketing funnel with each group in mind. 

3. Capture Their Attention

If you want to turn a prospect into a lead, you’ll need to lure people to your digital sales funnel. First, look for ways to draw consumers to your content. 

Use your audience research to determine what content your customers are looking for online. Then, create killer content based on their search queries. For example, you can create:

  • Blog posts/articles
  • eBooks
  • Videos
  • Webinars
  • Infographics
  • Quizzes
  • Polls

Make sure your content appeals to the consumer’s needs. Show them you have the answers to the questions they’re asking.

As you develop your content, focus on EAT (expertise, authority, trustworthiness). Leverage your experience and expertise to encourage consumers to trust you.

Otherwise, consider running digital ads using Google Ads or Facebook Ads. 

4. Create a Dedicated Landing Page

Create a dedicated landing page that features a compelling offer. 

Make sure your landing page is fast and mobile-optimized. If your site is slow and outdated, it could scare away prospects. Instead, look for ways to improve the user experience.

First, run your site through Google’s PageSpeed Insights and Mobile-Friendly Test. Use white space to give your content room to breathe. Then, place a compelling call to action button above the fold.

Anyone who lands on your website will see the offer before anything else.

Otherwise, consider working with an experienced team to improve your digital marketing funnel. For example, you can go here for help:

5. Offer Something Valuable

As you improve your landing page to create the best sales funnel possible, consider your offer. Make sure you’re offering something of value the consumer can’t find anywhere else.

For example, you might consider using a lead magnet such as a free ebook or white paper. Offer the magnet in exchange for their email. Then, use a form to start capturing leads. 

6. Nurture Your Lead

Once you start generating leads, nurture them! Send your prospects helpful, engaging emails. Help them learn more about your product or service.

End each email with a call to action to direct them to contact you directly.

7. Analyze and Optimize

Once you start using your digital marketing funnel, analyze and optimize your results. Are you generating leads? Which magnets are most effective?

Analyzing the data will help you make more informed decisions in the future. Then, you can improve your digital sales funnel to generate even more results. 

Boost Leads and Sales: 7 Tips to Help You Create the Best Sales Funnel

Don’t miss a chance to give your business the boost it needs this year. Start using these tips to create the best sales funnel possible. With these tips, you can generate more leads and start boosting sales.

Get leagues ahead of the competition with these tips today!

Searching for more helpful guides? You’ve come to the right place.

Check out our latest articles for more. 

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