ArticleCity.comArticle Categories 8 Common Business Startup Errors and How to Avoid Them

8 Common Business Startup Errors and How to Avoid Them

Photo from Unsplash

Originally Posted On:


According to the Small Business Administration, over 627,000 new businesses are created yearly. Many brave entrepreneurs are looking to fulfill their dreams and solve problems.

While it may be easy to start a business, growing and maintaining a successful business is not. Companies make many common business startup errors in the first few years that can cause them to fail.

Yet, failure doesn’t have to be the fate of your business if you know what those mistakes are. If you are an entrepreneur starting a small business, here are eight common business startup errors and how to avoid them.

1. Not Setting Business Plan or Goals

One of the most common business startup errors is not creating a plan or setting goals. A business plan is an essential and strategic tool for small businesses.

Creating a business plan helps you focus on the steps necessary to make your business successful. It can also help you set your short-term and long-term goals.

Setting goals is just as important as creating a plan because you will need targets for your business to work towards. Goals also help you outline the criteria of what success looks like for your business. Companies that avoid doing this eliminate this opportunity which could prove to be a costly mistake.

2. Failing to Understand Everyday Business Expenses

As you analyze the common business startup errors, you must mention expenses. When starting a small business, money is a big deal and must be adequately managed. Many businesses make the mistake of spending too much or incorrectly tracking the reoccurring expenses.

Sometimes, business owners become overzealous and buy too many supplies or hire too many people. The burning through cash effect can be detrimental. One of the best ways to avoid this standard business error is to look for ways to reduce expenses.

Businesses can lower their debt by reducing expenses and increasing their overall value. Saving money by minimizing costs can create a surplus of funds that can be used towards savings or investments for the business. Cost control can help a business avoid accumulating debt due to poor financial management and steer clear of this mistake.

3. Lacking a Clear Marketing Plan

Next on the list of common business startup errors is lacking a clear marketing plan. When businesses don’t have a marketing plan, the company’s growth can slow down or stall. The reason for that is nothing is being done to attract new customers.

Also, marketing helps you let existing customers know about new products, sales, and how the company is expanding. Without a clear marketing plan with specific initiatives, your business won’t know what message to create or the channels to use to market to your customers.

Your business needs a marketing plan to help outline your marketing budget and create innovative ways to target your desired market segments.

4. Failed to Monitor Progression and Make Adjustments

Added to the list of common business startup errors is failing to monitor progress and make adjustments. Everything in business will rarely go as planned. Yet, if you don’t monitor the progression of your business, how will you know what is working and what is not?

Analyzing how your business grows, its financial projections, and customer satisfaction is key to a successful business. You must be flexible and agile if things aren’t going according to plan. You must also make the necessary adjustments to get your business back on track.

5. Not Performing a Competitive Analysis

A competitor analysis aims to understand your competitors’ strengths and weaknesses in comparison to your own and to find a gap in the market. Not doing this is considered a typical business startup error.

Failing to perform a competitor analysis can hinder you from recognizing how you can enhance your business strategy. For example, if your startup offers investment options for athletes, a competitive analysis will help you ensure that the competition is not offering athletes a better return.

6. Neglecting Customer Feedback

As a business, when you neglect to listen to your customers, you are missing out on important information that can help you improve. If customers complain for any reason, it allows you to evolve your business to meet their needs and wants better.

7. Ignoring Technology

Another one of the most common business errors that many companies make is ignoring technology. Having the right technology stack for your business is very beneficial. The right technology can help you protect and manage your financial data.

It can help your company create a competitive advantage. And the right technology can make managing customer information inventory much more effortless. When your company skips out on technology or does not make it a part of your investment strategy, it can hurt your chances for future success.

8. Incorrect Pricing

One of the last common business startup errors companies make is setting their prices. Starting a small business means taking the right pricing approach to remain competitive.

Your products and services need to provide value for your customers at a price point that secures profits and allows you to cover your common business expenses.

Make Common Business Startup Errors a Thing of the Past

There will always be common business startup errors because making mistakes is a part of learning and growing. Simply put, setting business goals and proper planning is a must. Have a marketing strategy and prepare for your daily business expenses.

Monitor the progress of your business and make adjustments when necessary. Understand your competitive landscape and learn from customer feedback. Finally, don’t ignore technology and correctly price your products or services.

Keep these things in mind, and your business is sure to flourish. If you found this article helpful and want to read similar content, visit our website today!

No Comments

Sorry, the comment form is closed at this time.