10 Effective Online Marketing Tips For Your Vape Store
There are currently 9 million Americans who use vaping products for leisure and health purposes. Some cigarette smokers use it to quit smoking, while others use CBD oil to help with various ailments.
The market for vaping is ever-growing, as more and more countries adopt these products for healthcare and personal pleasure. For instance, there’s currently a push for Japanese citizens to quit smoking and start vaping.
If you’re currently in the vaping business, then you need an effective online marketing strategy to get a stronghold on the market.
In this guide, we’ll cover some of the ways you can create effective online marketing for your vaping business.
1. Identify Your Audience
The first key to marketing effectively to online users is first knowing who you’re talking to. It doesn’t matter how great your content is, if it doesn’t resonate with the audience, then it’s falling on deaf ears (or blind eyes).
It’s easy to learn about the vaping community because there are plenty of stats about it on the web. You can also collect data about your potential customers using your own data collection.
But for the most part, you know your target is over the age of 18 and include both men and women. You can choose to target people who are trying to quit smoking or those who want to do it for health purposes.
It’s good to have an angle for your content, which brings us to our next point.
2. There’s No Effective Online Marketing Plan without Content
Once you know who your audience is, you can deliver quality content on topics that matter most to them. For instance, if you decide to go after the vaping audience that’s trying to quit cigarettes, you can offer tips on how.
Or discuss why vaping is a better alternative to cigarettes.
3. Set Clear & Defined Goals
Now, it’s very important to have clear goals set, so you can properly measure whether you have effective online marketing campaigns.
The way you go about setting goals is to determine the call to action you want visitors to take. Obviously, you have vapes for sale and want them to buy them. But how will you go about it?
For instance, say you want to attract more people who want to quit smoking. So you build a blog campaign that targets them specifically. Your goal can be to drive 5 new leads to your business each week using your blog.
In this case, you need to have a call to action at the end of all your blog posts pointing to your online shop.
Also, you need to be realistic. For example, you know there are 9 million vapers in the US. You can’t expect to drive 50% of that traffic to your site. An ideal goal is to start smaller, for instance, getting 1,000 new visitors each month.
4. Leverage Multiple Platforms and Communication Outlets
If you’re not already using social platforms to reach your target audience, then now is the time to begin. It’s key to have a presence on the networks your audience frequents.
This way, you can open up dialogue directly with them. For instance, you can offer customer service through your Facebook page and on Twitter. Or you can engage in conversations on social media and forums about cigarettes vs e-cigarettes.
Show your expertise and quick response to win over prospects.
5. Don’t Use the Same Ol’ Content
Not all people are the same, especially in the vaping community. You’ll find some people prefer one type of vaper or flavor over another.
But when it comes to content, then you want to ensure you have something for everyone. One way to do so is to provide content in different forms. For example, you should include graphics, images, and videos in different posts.
Of course, it should match the content and add value. You can even go as far as to create infographics.
6. Keep an Eye On Your Campaigns
There’s no better way to determine if you have an effective online marketing strategy than to watch your data. Google Analytics and other tools are essential to collecting and managing data.
It’s good to know which blog posts generated the most views and conversions, so you can try and duplicate the success.
7. Put Together an Email Campaign
Since customers in the vaping industry are likely long-term, email marketing is a great way to stay in touch. You can use your campaigns to offer tips, promote new products and give away discounts.
Just make sure you’re adding value at every turn versus constantly promoting.
8. Share Your Content On Social Media
Now that you have social media pages set up, you can use them to promote your content. One way to do so is to ask a question or make a strong statement, then post a link to a relevant blog post you wrote.
Social media is another place where you want to do more connecting and less promoting.
9. Create a Brand and Identity
Your marketing is an extension of your brand, which means you need to get the voice, tone, and message right. There’s a perception you want to have with your target customer.
Maybe it’s to be a knowledge base for everything to do with vaping. Or maybe you can offer medical advice about quitting smoking.
Once you find your voice and message, ensure it’s consistent across all your marketing channels.
10. Implement Social Engine Optimization
Organic traffic is the best traffic because it’s somewhat free. By optimizing your website and content, you can draw a large portion of your traffic through search engines like Google.
You can use the Google Keyword Planner tool to find relevant keywords that are low-competition but still have good traffic generation.
Get Great Content for Your Online Marketing
Content is the core of your digital marketing campaign. There are three options for getting it – write it yourself, hire a writer or a combination of both.
At Article City, you can find professional writers to develop content for your blog. If you don’t have the time to come up with ideas for and writing content on your own, then we can help.
Stop by Article City today to see how you can improve your online marketing content!