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New Irish Tanning Brand ‘VeganTan’ is Set to Make Waves


Kildare, Ireland, 17 May 2021 – Businesswoman and TanOrganic Brand Founder & Creator Noelle O’Connor is set to make waves in the tanning market as she launches VeganTan.

Three years in the making, VeganTan is a new ethical, Vegan Society Certified and Cruelty Free approved Tanning brand. On a quest to help people to make a difference in creating a more sustainable lifestyle through acts, not words.

VeganTan will remove one lb of plastic from the ocean for every product sold together with rePurpose Global, an international organisation of conscious people fighting together to reduce plastic waste in the environment and improving the lives of those collecting it.

A tanning brand with a purpose? VeganTan wants to give every purchase a purpose, so you can look and feel your best while helping to fight plastic waste and protect the planet. With every Vegan Tan product bought, 8 plastic tan bottles will be collected from the environment.

Vegan Tan Founder & Creator, Noelle O’Connor, says;

“At VeganTan, we want to make a difference that doesn’t cost the earth. We have spent years perfecting the perfect tan formula, but thought let’s not stop there. We want to be the talk of the tan for all the right reasons. As pioneers in beauty, we recognize the magnitude of the industry’s plastic problem, and we acknowledge our responsibility to clean up after ourselves. We can help make a difference and partnering with rePurpose Global gives us the opportunity to make a significant impact to our lives, and others less fortunate than us. We have one earth, and it’s our duty to look after it. We have seen the devastating amount of waste generated every day by our industry, so to us, the urgency of this crisis was impossible to ignore and we decided to step up. Our planet needs us and VeganTan is taking strong strides to protect her.” 

The VeganTan product range includes three Self-Tan Mousses in shades Medium, Dark and Ultra Dark to suit all skin tones. The range also includes a Facial Tanning Mist in shade Medium and a Luxury Application Glove. The Self-Tanning formulas are sulphate free and work to give you an even beautifully bronzed glow. Enriched with skin loving aloe vera to hydrate and nourish the skin, meaning you stay bronzed for longer.  You can learn more about their best tanner products here.

You can wear the change you want to see in the world. It’s your tan, and it’s your planet. So, make a change today, for the good of TanKind!

VeganTan launches today exclusively online at

Follow us on Instagram at @VeganTanOfficial to keep up to date with our progress, and to get the glow down on all things tan, all things natural and all things vegan.

Prices range from €5.99  to €9.99; for more information please visit 

Step 1 – Plastic Negative products

Our bottles may look like plastic, but they’re actually made from sugar polymer and reclaimed plastic from the ocean. Talk about sweet sunshine!

Step 2 – Cleaning up the mess we have all created! 

We’re participating in rePurpose Global’s One for One Impact Guarantee Program. This means that for every VeganTan product we sell, we’re removing and recycling 1lb of plastic from the ocean in Goa, India. Essentially, it only takes one VeganTan purchase to remove 8 plastic tan bottles from the environment! By taking this bold commitment, every purchase will carry a Negative Plastic Footprint across the full range of VeganTan products.

Step 3 – Supporting waste workers

By joining rePurpose Global’s One for One Impact Guarantee program, we are also adding a crucial income stream for waste pickers and their families in Goa. Through this initiative, VeganTan is boosting these waste workers’ income by attaching value to hard-to-recycle plastics, while supporting experienced recycling social enterprises who holistically uplift ex-waste pickers through occupational safety, health insurance, and skills training.

Step 4 – On going commitment to being ethical 

We know our products aren’t going to save the world. They can, however, remind us every day that we can make small decisions towards making a cleaner planet. Every step we take at VeganTan is designed to respect people and our planet, so that our boxes are filled with purpose when they arrive at your door. From our e-commerce boxes to how our products are shipped, we always try to be as ethical and as kind to the planet as possible. We are ethical trailblazers in the fake tan industry and will continue to makes waves in the right direction. Through innovation, inspiration, and positivity- our mission is to change the world, one golden glow at a time!

Media Contact

Clodagh Egan
Unit B3 Century Business Park, Newbridge Ind Est. Newbridge. Co. Kildare. Ireland. W12 FY88
+353 (0) 45 480 820

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