Debunking the Most Common Lead Generation Myths That Exist Today
Leads. Every business knows it needs them. But finding them and getting them to convert is often tricky.
Should you pick up the phone and start cold calling? Do you throw everything into an ad campaign in the hopes that people will get back to you?
As it turns out, the whole topic of pursuing company leads is one that’s full of misinformation and assumptions. And we’re about to drop some serious truth bombs. So, without further ado, here’s a list of three lead generation myths that the marketing industry needed to debunk yesterday. Just keep reading to find out more.
1. It’s Magic
Marketing is one of those topics where everyone has an opinion on how to do it. But for all the discussion and talking that surrounds the subject, finding people who can actually turn Facebook ads into living, breathing, paying customers can be tough. As such, when you’re seeing a well-run marketing campaign in action, it can feel like pure wizardry as you watch your appointment calendar fill up as your subscription numbers rise.
The good news is that you don’t have to rely on luck or hope to generate leads. And you don’t have to be a marketing genius to get big results. All you need is a digital sales funnel that systematically gets you results. And piecing those together is a step-by-step process.
2. It’s Expensive
According to SmallBizTrends, small businesses typically spend around 1 percent of their revenues on ads. For those that are just starting out or ramping up their push, that number may go up even higher. As a result, when you’re not generating enough of the leads you’re looking for, it’s not unusual for marketing costs to eat into a company’s bottom line.
Successful lead generation often comes down to smart marketing as opposed to harder marketing. When you’re strategic about who you target, it’s possible to fill up your pipeline without needing to break the bank.
3. It’s Complicated
On paper, generating business leads really isn’t hard to do when you’ve put together a solid digital sales funnel. But even though the process may be straightforward, that doesn’t necessarily mean that content marketing is easy. After all, creating the kind of killer content that prompts individuals to nod their way through your post before finally standing up and saying, “Sign me up!” often requires a unique combination of extremely talented writers and equally gifted digital ad specialists.
As such, lead generation doesn’t have to be difficult. But to turn your marketing campaigns into consistent money-making machines, you do have to sit down and break your strategy down into easily executed pieces. It’s a decision that you’ll be glad you made.
Here’s How You Can Simplify Your Company’s Lead Generation Strategy
When you’re trying out different strategies and nothing appears to be working, lead generation can often seem like a mysterious black box that only a few gifted marketers have access to. But in reality, the amazing results that come from having a refined sales funnel are easy to replicate if you know what you’re doing. All you need to do is consistently execute a solid and well-developed strategy.
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