8 Benefits of Social Media Marketing for Your Dental Practice
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The average person has an attention span of about 8.25 seconds; that’s just enough time to grab someone’s attention through social media marketing.
Social media is the perfect avenue to highlight your business. Most people get their news and follow trends through various social media channels.
Creating social media pages for your dental practice can have many positive benefits, like growing your practice and increasing awareness.
If you’re thinking about using social media platforms to help boost your business, read our best reasons to stop hesitating and start today.
1. Attract New Patients
The best thing about social media is that it allows potential patients, clients, employees, and referral souces to discover more about your practice.
Social media content created with effort and intention can reach thousands of people. You broaden your audience even more when you create accounts across several platforms.
Create accounts on the most popular platforms, like Instagram, Tik Tok, and Facebook, and you’re three times as likely to put your practice in front of fresh eyes.
2. Get Patient Feedback
One interesting aspect of social media is how it allows open communication between patients and your practice. This allows for a whole new level of customer service.
Implementing a social media strategy that prioritizes connecting with your patients, new and old, shows you care about your patient’s concerns.
The public scope of it also allows you to deal with any concerns or comments in a transparent way. The more people see how you deal with issues directly or how you regularly accept and consider feedback, the better.
3. Increase Your Advertisement
There’s no denying that, if nothing else, social media allows you to create as much free advertising for your business as you want.
You have complete creative control when it comes to presenting your practice the way you want to.
There is always the option to hire a professional to curate posts for you, but if you’re working with a small budget, making your own posts is the way to go.
Creating your own posts can even teach you more about advertising and what works as well as what doesn’t work. All this knowledge and any new skills you learn can be implemented in the future as well.
4. Stay Fresh in Memory
Social media channels allow you to remind people of your business as often as you want. Previously, this would have been cost-prohibitive with broadcast media channels like radio, television or print.
While traditional ads, like radio or newspaper ads, are restricted to traffic in one place or at one time, social media posts can be made for any audience at any time.
Regular social media posts keep your practice fresh in people’s minds. This way, when they or someone they know is looking for a dentist or orthodontist, they might just think of your practice first.
5. Get More Personal
Social media makes it easier to control how your practice is presented. Take the opportunity to get more personal. Share your story and what makes you unique.
Do you have a wonderful staff you’re proud to work with? Let your followers in on that. Post bite-size videos profiling some of your employees to personalize your practice.
Even though you’re a professional office, that doesn’t mean you can’t also be a little silly or leverage social media trends to add some humor, personality and authenticity to your posts.
The more relatable you are, the more people will be open to your business and remember you later.
6. Be a Leader in Your Field
You have faith in your practice and believe you give your patients the best. Use social media to your advantage to make sure everyone else knows that too.
Posts should not focus solely on advertising. In fact, we think a good rule of thumb is that for ever 10-12 content posts you can make one offer or advertisement-style post. The overwhelming majority of your social content should help educate, inform and entertain, not simply promote. Make informative posts about oral hygiene or make videos demonstrating proper brushing, flossing and do some behind the scenes videos about dental or orthodontic technology or appliances.
The more you show your skills and knowledge, the more credible your practice looks.
7. Learn From the Environment
If you’re new to social media management, it can seem like a daunting world to navigate.
Making an effective post sounds simple, but it does take some know-how and an eye for design to make the most of it. Poorly designed posts or posts that are unclear or wordy might cause people to scroll right on to the next thing.
The best way to learn post strategies to use is to take a look around and see what other successful businesses are doing outside of your industry or niche. What do you see that you like? What don’t you like?
Elevate your own platforms and make the most of your efforts by learning from others.
8. Increase Traffic To Your Website
In business, the more exposure you have, the more likely you are to attract new patients.
It’s no secret that SEO and social media posts can help drive traffic to your website. Putting a link to your practice’s website on your profile will make it easy for people to find out more about what you offer.
Directing people to your website can help answer any questions they may have. You can also tempt people to head to your website by creating teaser posts. These posts will pique interest and make people want to learn more.
Learn About Social Media Marketing and More
In modern business, social media marketing is a must. It can help grow your business and increase patient satisfaction, among many other benefits.
With such tough competition everywhere, now is the perfect time to create accounts for your practice if you haven’t.
If you’re looking to learn more about growing your practice or want to connect with other professionals, make sure to learn about our programs and seminars today.