Jon Schulz Viant Buy Side CTV Strategy
Photo from Pexels Originally Posted On: https://www.stateofstreaming.com/articles/jon-schulz-viant-buy-side-ctv-strategy Viant’s Early Streaming Bet Now Informs New Era of Accountable CTV Advertising ”The future of TV isn’t about more screens. It’s about smarter, measurable storytelling” The move from linear to connected TV is forcing a difficult conversation in advertising. Leaders tend to...
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