Google's Adam Lasnik on the SEO Value of Quality Editorial Links
|Running Time: 195 seconds
||Published: 2010-11-30 06:51:58
For small and big publishers, the key to successful search optimization is "compelling, original content," says Adam Lasnik, Google's Search Evangelist. Having the tools to share and filter high quality editorial links is essential. He explains that the Google search bot understands the value of quality content and links. Publishing strong editorial content can help little publishers, who are competing in competitive areas like travel, real estate and entertainment, become big players.
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