Break the Internet! How to Launch a Successful Digital Marketing Campaign for Your Law Firm
Did you know that 15 percent of state surveys miss actual harm and jeopardy nursing home residents are facing?
When these cases come to light, these people need legal representation. If they don’t know about your law firm, they won’t be able to contact you. The ability for people to be able to find your business is why you need an effective digital marketing campaign.
In this article, we are going to talk about marketing a law practice and how you can use the internet to get in front of your target market.
Launching a Successful Digital Marketing Campaign
As you are learning more about launching your firm’s campaign, your goal should be getting your firm in front of your ideal customer. While wide-reaching approach type marketing plans may be the norm, you don’t want normal. When you have a well-planned campaign, you will be able to pass your competition with smart law firm marketing ideas.
When you become a lawyer, you probably didn’t expect to need to learn digital marketing skills for your business. While you may not have gone to school for marketing, you’ll need to get good at it if you want to bring in a steady stream of clients.
Focus on UX (User Experience)
User experience should be the center of your marketing efforts. Your website should allow potential clients to find what they need easily.
Setting up your site’s navigation in a common sense way will make it easier for people to use the site. Keep visible options to a minimum so extra buttons don’t distract users from taking desired actions. Important call to actions should be positioned strategically.
Use YouTube to Get in Front of Potential Clients
Video marketing is a powerful way to get your message in front of your target market. When people watch your videos, it is easier for them to connect with your image than words on a page.
When you use video marketing, do keyword research to find terms you want to rank. You might want to rank for terms in your local area, such as lawyer in your city or attorney in your city. Optimizing your videos for certain terms helps your videos show up in the right places.
Make Sure Your Website Is up to Speed
Most legal professionals haven’t checked their website’s speed performance. If your website loads slow, you are likely losing website traffic. Websites that take more than a few seconds to load don’t satisfy visitors’ need for instant gratification.
Downsizing images or using fewer images on a page helps reduce loading times. Remove complicated scripts and any elements you don’t need from your site. If you use the CMS WordPress, make sure you aren’t using any plugins that you don’t need.
Having too many plugins on your WordPress site can cause low performance. Other sites have similar problems with add-ons. Ask your provider how you can increase the speed of your website.
Use Video Testimonials on Your Site
People love reviews and testimonials from real people. Ask your satisfied clients to shoot a quick video sharing their experiences. Having video testimonials on your site will build your customer’s trust.
Having around three to five videos with client testimonials can make a big difference when people are in the comparison phase of the buyer’s journey.
Check the Mobile-friendliness of Your Site
Your website should be mobile-friendly. If your site shows the desktop version when people view it from their phones, you need to get that fixed as soon as possible. Websites that aren’t mobile-friendly don’t show up on top of the SERPs on mobile devices.
Not only will your website go to the bottom of the search engines if your website isn’t mobile friendly, but it also provides a very bad user experience. If your visitors notice your website doesn’t have a mobile version set up, they are unlikely to visit your site again.
Allow Clients to Book Appointments Online
Having a way to book an appointment online makes it easier for customers to access your services at their leisure. They might remember they want to book an appointment with you late at night out of office hours. If they can’t book an appointment online, they might forget again and never make it into the office.
There are many appointment setting programs you can integrate with your website, so find one that works for you and get it set up.
Review Your Analytics
When you are using any online marketing strategies, you should always have an eye on your analytics. Analytics help you see where you are hitting the mark and where you are missing out.
If you notice one traffic source is performing better than another, you may decide to focus your efforts there. Being able to make data-driven decisions helps you confidently choose your path.
There are many ways to use data, so make sure your tracking codes are set up to collect data properly.
When you have a call campaign in place, you have a call tracking number so you can see where your marketing is working. If you don’t have call tracking set up, you won’t know if your campaign is working or not.
Develop an Extensive Online Resource Library
Content marketing is an effective way to get in front of your ideal client. Content marketing is an inbound strategy that has proven itself time and again. The more helpful information you have on your website, the more opportunities people have to find your content and your brand.
When you are creating your online resource library, keep SEO in mind. Your library should be search engine optimized so as many people as possible can find your content.
Increase Your Knowledge of Content Marketing
Content marketing is an effective way to build your law practice and attract potential clients. Learn how to use content to market in your digital marketing campaign for your business by reading one of our popular articles on the subject.