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3 Digital Marketing Best Practices You Should Observe

Over 50% of small businesses do not invest in SEO, and some never intend to follow a solid digital marketing plan.

Many business owners misjudge the growth potential of well-planned digital marketing strategies. They might be skeptical of new ideas. Or, they’ve tried an aimless strategy in the past that didn’t follow digital marketing best practices.

If you are serious about growing your business, digital marketing is the only way to get results in this tech-focused world. But only if you do it right.

So, what digital marketing tips should you know before you embark on a new strategy? Here are all the key guidelines to embrace for success.

1. Get Clear on Your Target Market

Most small businesses should include PPC and social media ads in their marketing strategy. So, one of the most important digital marketing best practices is to know your target market.

If you work with a digital marketing agency, that is the first thing they will ask you. If you don’t know your target market, you will marketing to everyone and no one. There’s no point in marketing a dog grooming salon in Denver to cat owners in Chicago.

Figuring out your target market’s location and average annual income are the easiest to decide. But other demographics like age, gender, and interests are more difficult. Track who your current customers are and use that as a solid starting point.

2. Market Across Channels 

Do you only run ads on one platform? That is one of the worst digital marketing mistakes! Your customers are everywhere, so you need to be everywhere, too.

If a potential customer sees one of your Instagram ads and never sees it again or anywhere else, they will forget about you. 

You also need to advertise to them via PPC, Facebook, and anywhere else over a dozen times. This is one of the most foolproof tried-and-tested digital marketing methods. Customers need to gain brand recognition before they buy your product or service.

3. Don’t Neglect Customer Service

The lines between marketing, advertising, and customer surface are more blurred than ever. That’s because so many platforms, like Facebook, offer all three.

If you have an Instagram account for your business, customers will expect to contact you through there. 

So, there are three ways you can manage customer service across several platforms:

  1. Hire an external customer service team
  2. Invest in chatbots
  3. Manage it yourself but create canned responses

When you are first starting, the third option is likely the best place to start. If customers often ask you about your returns policy on social media, create a response template to reply to each of these messages.

Follow These Digital Marketing Best Practices To See Results

Every strategy that you create for your business should follow these digital marketing best practices. They will help you get clearer on your goals and boost your impact and brand awareness.

But more important than anything else, following these best practices will bring in more loyal and happy customers.

Are you a new small business owner, and do you need more tips to help you market your exciting venture? Browse our tech articles for tons of helpful guides and advice!

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