Magnetic's Search Retargeting for Online Video Ads
|Running Time: 302 seconds
||Published: 2010-11-10 07:16:45
The New York-based search retargeting firm Magnetic has linked with the giant online video ad network BrightRoll for a video ad retargeting program, the companies have announced. For an explanation of Magnetic's technology and the opportunity for advertisers and publishers, we sat down with CEO Josh Shatkin-Margolis. The company has raised $5.25 million in venture funding.
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