Howcast Creates a Successful Branded Web Video Program for GE
|Running Time: 159 seconds
||Published: 2011-01-11 09:41:33
Founded by three ex Googlers, Howcast is the New York-based video production and distributor of "how to" videos on a wide range of subjects. One of their video campaigns was for General Electric. Watch Sanjay Raman explains how that came to be.
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