Using Geo-Mapping to Help Focus Sales
|Running Time: 296 seconds
||Published: 2010-03-20 23:31:32
Children's clothing wholesaler The Tea Collection was started in 2002 by Emily Meyer and Leigh Rawdon. Today, the company is profitable, growing at more than 50 percent a year. Meyer and Rawdon believe business technology is the perfect fit. Correspondent Sumi Das talks to the entrepreneurs about how their small business is using IT to help design its clothing line and target new retail opportunities.
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