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Using Geo-Mapping to Help Focus Sales
Children's clothing wholesaler The Tea Collection was started in 2002 by Emily Meyer and Leigh Rawdon. Today, the company is profitable, growing at more than 50 percent a year. Meyer and Rawdon believe business technology is the perfect fit. Correspondent Sumi Das talks to the entrepreneurs about how their small business is using IT to help design its clothing line and target new retail opportunities.
Running time: 296 seconds
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The Company Line
Copywriting expert John Carlton explains why knowing 'the company line'
is not enough to market a product successfully.
For more insights, visit John's blog at: www.John-Carlton.com
Running time: 89 seconds
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The 5 Do's of Media Publicity
Jill Lublin has the 5 Do's Of Love/Hates
News
Brevity - Be Clear
Knowing Targets
Relationships
Preparation
Broad Appeal
Ties
Experience
Visualization
Celebrity Tie-ins
Prompt Response
Courtesy
Visual Aids
No Road Blocks
A Pleasant Attitude
Running time: 1101 seconds
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How to Turn a Small Idea into a Big One
Hattie tells us how one business owner turned a small idea into a big one.
Running time: 166 seconds
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Product Review - Toshiba Lo Jack
A Review of Toshiba Lo Jack, a software-based theft recovery service. From the 2009 Consumer Electronics Show In Las Vegas.
Running time: 113 seconds
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Tips on Profitable Marketing 16
Learn how to use tested marketing methods to generate more leads than you ever thought was possible, convert them into loyal clients who stay with you for life and create a money-machine that keeps producing income while you sleep.
Running time: 232 seconds
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How To Control Your Sales Appointment
How salespeople can get and keep the power all throughout their selling interactions
Running time: 228 seconds
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How Brett Brewer Revolutionized Advertising
Brett Brewer is the Internet marketing visionary who developed Intermix Media, which sold to News Corporation in 2005. Now the President of Acknowledge, Brewer is taking his marketing concepts even further in technology and strategy. Brewer talks about building his Internet empire and the importance of relevancy in advertising.
Running time: seconds
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How to Prepare for a Senior Executive Sales Presentation
In Chapter 15 of 16 of his Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm offers advice on what matters most when giving a sales presentation to senior level executives. Preparation, fortitude, originality, are key, as is having a clear understanding of the client's business. This research contributes to the relationship and trust building elements fundamental to winning business. He notes these potential clients see 100s of sales presentations.
Running time: 64 seconds
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Social Bookmarking Part Two - Social Media Strategies
This 10 minute chapter covers Social bookmarking - Part Two from the series of classes which covers the different aspects of the text medium in social media marketing. This class will cover demographics and the relevant marketing opportunities to be found by using bulletin boards, forums, chat rooms, instant messaging, and the ever-popular, blogging.
Running time: 684 seconds
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