Why You Can't Ignore Twitter in Marketing Austin Bankhead leads a panel of experts discussing how marketing has changed since the financial crisis. They focus on two main areas: how to retain old customers while still attracting new ones and how to leverage social media to stay competitive.
Running time: 165 seconds
How to Be Successful in Sales by Building Trusting Relationships In Chapter 3 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm shares how developing a relationship and establishing trust enables long-term success in a sales career. Hamm graduated from the University of Illinois and is now SVP of Sales at at Scribd.
Running time: 60 seconds
How to Hire a High Performance Sales Team In Chapter 5 of 16, online media sales executive Geoff Hamm details his approach to interviewing, hiring, and building teams. After meeting the candidate, He asks himself whether he could sit next to the person on a flight. He then goes through more traditional elements, including interest in the position, past accomplishments, and business networks. If a second interview occurs, He applies lessons learned in sales and management training to gauge personality using standardized tests.
Running time: 144 seconds
How to Prepare for a Senior Executive Sales Presentation In Chapter 15 of 16 of his Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm offers advice on what matters most when giving a sales presentation to senior level executives. Preparation, fortitude, originality, are key, as is having a clear understanding of the client's business. This research contributes to the relationship and trust building elements fundamental to winning business. He notes these potential clients see 100s of sales presentations.
Running time: 64 seconds
The 5 Do's of Media Publicity Jill Lublin has the 5 Do's Of Love/Hates
Brevity - Be Clear
No Road Blocks
A Pleasant Attitude
Running time: 1101 seconds
How to Save Clients Money Bob Charney is President of Mosaic Marketing Communications and works with such clients as Zenith Consumer Electronics and International House of Pancakes. Charney provides clients with top-tier, competitively priced marketing through co-op reimbursement and a low-overhead business structure.
Running time: seconds
The Evolution of New Media Marketing As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.
Running time: 318 seconds
Karen Alweil's Innovative Marketing Karen Alweil Studio represents high-end gift and furniture manufacturers to retailers. Owner Karen Alweil talks about how she finds the best talent and markets their products in a way that gives her an edge over the competition.
Running time: 347 seconds
How Brett Brewer Revolutionized Advertising Brett Brewer is the Internet marketing visionary who developed Intermix Media, which sold to News Corporation in 2005. Now the President of Acknowledge, Brewer is taking his marketing concepts even further in technology and strategy. Brewer talks about building his Internet empire and the importance of relevancy in advertising.
Running time: seconds
Using Geo-Mapping to Help Focus Sales Children's clothing wholesaler The Tea Collection was started in 2002 by Emily Meyer and Leigh Rawdon. Today, the company is profitable, growing at more than 50 percent a year. Meyer and Rawdon believe business technology is the perfect fit. Correspondent Sumi Das talks to the entrepreneurs about how their small business is using IT to help design its clothing line and target new retail opportunities.
Running time: 296 seconds
How to Create Relevant Targeted Marketing Campaigns Rick Enrico is the President and CEO of JuiceMetrIQs, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers.
Running time: 253 seconds
Learn About PR Strategies Anthony Mora began his career as a freelance journalist before starting Anthony Mora Communications in 1990. Mora discusses the ways he draws on his established career as a media insider to deliver PR strategy for an unusual list of clients.
Running time: 253 seconds
Learn About Integrated Advertising Methodology Gary Baker, founder and President of ClipBlast!, has 20 years of experience in television and interactive media. Founded in 2004, ClipBlast! is a web video search and navigation platform with a focus on user-friendliness and versatility. Baker's interview focuses on the originality of his business structure, including its integrated advertising methodology.
Running time: 262 seconds
How to Prevent Unsolicited Marketing In ten years as a technology entrepreneur, Steven Gal has become an established expert in identity management and information privacy. Now Chairman and CEO of ProQuo, Gal describes how his company can help protect the identities of consumers while bringing in revenue from direct marketers in the process.
Running time: 316 seconds
Performance-Based Marketing Scott Painter is former CEO of CarsDirect.com and founder and CEO of Zag, a technology and services platform that allows consumers to complete the entire auto-buying transaction online. Painter talks about his passion for e-commerce and why it's important to transform the way vehicles are sold on the Internet.
Running time: 265 seconds
Effects of Positive Marketing Brian Machovina is President of Nui, a children's water company that markets in health food stores across the United States. His company's charity model has proven to be a profitable venture with the use of positive marketing and the practice of broadening target demographics. Machovina talks in depth about his forward-thinking corporate and marketing strategies.
Running time: 311 seconds
John Bischke's Talks About EduFire Marketing Strategy Jon Bischke is a co-founder of edifier, a tutoring resource for users who need access to educational platforms via the web. Bischke talks about the direction his company is headed and why classic marketing techniques are not necessary for his company.
Running time: 352 seconds
Lucas Donat Talks About Online Advertising Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.
Running time: 349 seconds
How Understanding User Habits Can Improve Business Bill Tancer studies online behavior for a living. In his book "Click" he reveals how understanding user habits can help businesses market their products better, and predict future trends. Who would have thought that predicting the next American Idol could be an exact science?
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The Power of Design in Marketing David Lai is the award winning CEO and Creative Director behind Hello Design, an interactive design agency that is helping brands effectively reach their customers by pushing the envelope of traditional design. David talks about the power of design to break through the clutter.
Running time: 281 seconds
How to Keep a Business Niche Community Gibby Miller is the founder of MakeOutClub.com, a site credited with being the web's first social network; it is an online gathering place for fans of indie and punk music. With over 200 new users signing up every day, Miller discusses how to keep a niche community, as well as the importance of grassroots advertising.
Running time: 263 seconds
Effects of Branding on the Mind In order to understand the effects of branding on the mind, branding expert and author Martin Lindstorm conducted the world's largest neuromarketing study. In this video he shares his discoveries about why we seem to be immune to cigarette health warnings, why we squeeze a lime into a bottle of Corona, and how to smash your brand into a thousand pieces and have it still be recognizable.
Running time: 396 seconds
How Social Media Helps Build Trust In Chapter 9 of 13, social media expert and Carrot Creative co-founder Mike Germano shares his views on relationships and trust. Germano notes people often trust each other more when they know more about each other. Social media information sharing facilitates creating and building basic building blocks establishing trusting relationships. Germano highlights that these connections have always existed and that social media enables them to happen much more rapidly than ever before.
Running time: 167 seconds