How to Motivate Corporations to Change Environmental Behavior
|Running Time: 171 seconds
||Published: 2010-08-16 10:02:55
In Chapter 11 of 16, environmental management and green supply chain expert Andrew Hutson shares what he has learned about motivating others to change behavior. He specifically discusses how corporate sustainability fundamentally connects to both a company's fiduciary and ethical elements. First, clearly communicate there is no trade-off between ecology and economy. Second, work though ethical elements.
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