iJustine's Branded Campaigns Work with GE, Nikon and Intel
|Running Time: 189 seconds
||Published: 2011-01-25 09:16:45
Justine "iJustine" Ezarik, a Web video celebrity and producer, has leveraged her skills and network of followers into a cottage industry of branded content for major companies including GE, Intel and Nikon, she told Beet.TV at SXSW last weekend. While her business is coming along, the challenges in creating and monetizing branded content can be daunting, she says. She explains that the branded clips must be relevant to her following, which is principally teenage girls.
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