Yahoo! Has Video Advertising Breakthrough with New Clickable Units
|Running Time: 151 seconds
||Published: 2011-01-26 12:15:45
In November, Yahoo! quietly introduced clickable pre-roll ad units with a "call to action," meaning visitors who watch a video, see a pre-roll ad and are encouraged to click on the ad to find more information. Rebecca Paoletti, Director of Video Sales Strategy told me on Friday that some of these new units are getting clickthrough rates ten times greater than conventional ads.
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