Wall Street Journal Sees Tech Advertising Upswing
|Running Time: 190 seconds
||Published: 2011-01-25 05:35:29
We were encouraged to read today's Wall Street Journal report about the projected uptick in technology advertising for 2010. Journal reporters Ben Worthen and Jessica Vascellaro cite an IDC study which puts tech marketing dollars up over 3.5 percent for next year, versus the dismal 8.3percent drop this year. In the current quarter, big budgets are being spent by tech advertisers including both consumer and B2B companies Google, Microsoft, Yahoo! and Juniper Networks, the paper reports."
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