WPP's Online Media Czar on Applications for Online Video
|Running Time: 206 seconds
||Published: 2011-01-25 04:39:53
Rob Norman is the head of online advertising buying for the entire WPP network, a job of vast responsibility and influence. I interviewed him at the paidContent conference in Manhattan today where he was a panelist. Rob has a lot to say about online video advertising and the range of environments for ads and related CPM's. He is keen on video in applications, including Facebook and sees this is a big opportunity. He is enthusiastic about VideoEgg, in which WPP has an investment.
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