Visible Measure Has Product to Measure Video Engagement
|Running Time: 203 seconds
||Published: 2011-01-26 12:23:10
Here at MediaPost online video conference in Manhattan, I caught up with Matt Cutler of Visible Measures, the Boston-based company that analyzes the way the video is consumed. It has raised $19 million in venture capital. Today, the company announced a new ad effectiveness analysis product to monitor the impact of viral video campaigns, including "engagement."Visible Measure has advertising agency clients including Digitas and publishers including The New York Times Company.
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