VideoEgg Unveils New Performance-Based Video Ads
|Running Time: 194 seconds
||Published: 2011-01-26 11:09:09
In a major development in the way advertisers pay for advertising in video ads, VideoEgg has launched a new performance-based advertising system called AdFrames. One of the first advertisers to sign on is Microsoft, which is advertising new features in Office 2007. Instead of paying publishers for the number of views, Microsoft is paying VideoEgg fifty cents per views, reports Brian Morrissey in Adweek.
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