Turner Finds Full Online Video Ad Loads Acceptable in Europe
|Running Time: 138 seconds
||Published: 2011-01-25 04:30:49
As publishers seek to maximize revenue around online video, many are studying consumer attitude towards the number of in-stream ads they will accept. According to early research by Turner in Europe, which distributes entertainment content online, consumer are willing to accept a full ad load as long as the ads are relevant. These are the comments by Caroline Casey, Director of Digital Development for Turner in Europe, in this interview.
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