The Changing Strategy of Online Video Syndication with a Movable Player
|Running Time: 115 seconds
||Published: 2011-01-25 04:26:18
While many video publishers seek the widest possible distribution of their videos through an embeddable player and Media RSS, some like HealthiNation and Virgin Media, are using a syndicated player which is placed on specific sites. Controlling the "off domain" strategy is important for many publishers: Some are caution about where their videos will appear, often reflecting the concern of advertisers. For other there rights issues with their content. Others, like msnbc.com are seeking to
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