Robert Davis Explains How Search is a Driver for Online Ads
|Running Time: 213 seconds
||Published: 2011-01-25 05:55:37
Search has now emerged as a leading driver of visits to online video ads and branded Web entertainment, media agency executive Robert Davis of OgilvyInteractive told Beet.TV during an interview at Beet.TV online video round table in New York. "We are seeing a tremendous search value from video now. You can use video content almost as you use a banner ad or paid search -- as a drive-to mechanism to your site," said Davis, leader of the interactive video practice at OgilvyInteractive.
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