Pontiflex's Cost Per Lead Advertising Solution
|Running Time: 202 seconds
||Published: 2011-01-25 07:00:47
For Pontiflex, a 10-month-old start-up with $2.5 million in funding, the recession is actually good news. The company, which has pegged itself as the first open and transparent cost per lead market, generates leads of interested consumers for advertisers--a higher value, it argues, than banner clicks that don't convert. "We found ourselves to be very counter-cyclical to the broader economy.
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