Nielsen to Expand Measurement of XBox Live Audience
|Running Time: 170 seconds
||Published: 2011-01-25 09:52:59
On the heels of its partnership with Nielsen late last year, Microsoft's XBox Live is now focused on deploying the joint measurement capabilities more broadly across the XBox Live service, the software giant's Dean Carignan told me during an interview at the Consumer Electronics Show on Friday.Carignan is the director of advertising for XBox Live and has played a critical role in the Nielsen-XBox pair-up. Under that deal, XBox is working with Nielsen to measure audiences f
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