Michael Mathieu on YuMe's Custom Video Creative Yields
|Running Time: 260 seconds
||Published: 2011-01-25 04:11:04
Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That's what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York. The company served up more than three billion video ads through the third quarter of this year and custom spots are generating as high as a 5% click-through rate, or engagement rate.
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