Larry Kramer Says Social Media is the New Local Media
|Running Time: 179 seconds
||Published: 2011-01-25 04:14:40
The booming participation in social media is creating both a big opportunity and potentially a giant sink hole for media companies and marketers. How this will play out is far from being known at this stage, says Larry Kramer, founder of MarketWatch whom I consider a true media visionary. I caught up with Larry today in Manhattan. He says the way for media and marketers executives to view social media is as "local." Not geographically local, of course, but community-centric.
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