Ken Auletta Explains How YouTube Will Recoup Its Losses
|Running Time: 359 seconds
||Published: 2011-01-25 06:09:30
YouTube, which was expected to lose $500 million in 2009, probably lost $200 million last year, helped by a successful advertising strategy, says Ken Auletta who reported these numbers in his best-selling book "Googled: The End of the World as We Know It."Yesterday I sat down with Auletta in his offices at The New Yorker to chat about Google,YouTube and the future of digital media.He expects that YouTube will implement a pay-per-view scheme for select premium content. He sees the inevitabl
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