How Earned Media is Providing Value to Brand Marketers
|Running Time: 284 seconds
||Published: 2011-01-11 08:31:53
Brands that are having some of the greatest success in online video are aggressively pairing their video campaigns with earned media, said Brian Shin, the CEO of online video measurement firm Visible Measures.We caught up with him at ad:tech San Francisco where he discussed how the top performing video advertisers are leveraging both paid and earned media. Visible Measures tracks the most popular brand-led video campaigns each week for Ad Age magazine. "They
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