GroupM's CEO on the Need for Scale in Online Video
|Running Time: 233 seconds
||Published: 2011-01-25 06:59:12
Many big advertisers aren't convinced they can achieve the reach and frequency they want with online video, said Rob Norman, CEO GroupM Interaction Worldwide, in an exclusive interview with Beet.TV in New York last week. "We are still spending one percent or less of our total national TV investment into online video," he told Beet.TV.
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