Disney Embracing Social Media
|Running Time: 415 seconds
||Published: 2011-01-24 02:45:07
With the acquisition of Club Penquin last year, The Walt Disney Company is making a big foray into building social media environments. This morning at the open session of the McGraw Hill Media Summit, Bob Iger, CEO of Disney spoke of Penguin Club and his virtual igloo. He announced that the company would be building other social networking sites around its properties.
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