Cost Per Impression Payment
|Running Time: 165 seconds
||Published: 2011-01-26 11:46:05
This is not fair, nor does it make a lot of sense. Advertisers pay for ads on videos as they would banner ads, on an impression basis. If you watch a video or surf a web page with an ad banner, it's pretty much the same. Advertisers pay publishers a certain amount for a thousand views, or the term is cost per thousand, CPM. This stinks. After all, watching a video is not at all like seeing a banner ad. When you are engaged, you watch the pre-roll or the overlay or the sponsor message.
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