Chris Anderson on How Tablets Will Change Print Media
|Running Time: 211 seconds
||Published: 2011-01-11 09:50:27
The tablet computers, which provide a more engaging, extended interaction with content, akin to reading a book or magazine, could be a big boon to publishers, says Chris Anderson, editor in chief of WIRED and noted author.In this interview with Daisy Whitney, Beet.TV Senior Producer, he says that the high engagement and the opportunity for detailed user reader metrics, could price advertising on tablets on par with display ads in print publications.
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