Changes in the Economics of Content Development
|Running Time: 200 seconds
||Published: 2011-01-17 03:41:06
Jon Fine, the highly influential media and advertising columnist for BusinessWeek dropped by the Beet.TV studios earlier this week to share his thoughts on the vast changes in the economics of content development. Jon is a rock musician. He reflects on the change of costs for record production and promotion and relates how those economics of scale can now transform other forms of media. And he has a word of caution to mainstream media.
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