Buddy Media Sees Growth in Social Media Brand Space
|Running Time: 263 seconds
||Published: 2011-01-25 07:15:37
There's been a lot of debate lately over whether branded applications for social networks, created by companies like Buddy Media, are effective. I interviewed Buddy Media CEO Michael Lazerow at the AlwaysOn conference this month to hear his side of the story. He also presented his case in an article for VentureBeat last week titled: "Why all the bashing of branded apps? Lack of insight." Buddy Media saw 138 percent revenue growth last quarter, Lazerow told me.
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