Broadcast Ads Should Drive Consumers Online
|Running Time: 177 seconds
||Published: 2011-01-26 11:43:50
The digital brand experience should be an advertiser's first thought, not an afterthought, according to Organic digital ad agency Creative Director Gary Nelson. An online brand experience should be viewed as a product unto itself--one that can be advertised by broadcast media. The "Now What?" campaign for State Farm is one of the few already taking this approach. The television commercials advertise the online destination nowwhat.com and don't once mention State Farm itself.
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