Bravo Lands Sponsors for Web, Bets on Brand Integration and Pre-rolls
|Running Time: 138 seconds
||Published: 2011-01-26 12:24:45
With a pedigree in non-fiction and reality shows, Bravo is looking to mimic it's on-air advertising strategy on the Web by incorporating sponsors into shows, the network's new media chief Lisa Hsia told Beet.TV at the NATPE LA TV Fest in earlier this month. "There have always been regular commercials and brand integration [on-air]," said Hsia, senior VP of Bravo Digital Media. "Now, we are applying that to the digital world so revenues come from pre-roll and banner but also from product int
More Videos on "Computers And Internet"...