Blip.tv's Mike Hudack on the Advantages of Adobe Media Player
|Running Time: 135 seconds
||Published: 2011-01-25 09:44:40
Whether or not the new Adobe Media Player (AMP) enjoys widespread adoption, the technology solves the critical issue of tracking the viewership of downloaded files, says Mike Hudack, CEO and co-founder of Blip.tv. While most downloaded video files come through iTunes, publishers like the Washington Post and advertisers have difficulty knowing if the files are watched and for what duration. The Adobe Media Player provides these analytics.
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